Increasing awareness among consumers to buy authentic products and promoting a culture of authenticity is one of INDICAM’s long-standing missions. In fact, we would like to reiterate that, just as important as the fight against fakes and daily enforcement activities, it is equally important to educate consumers on the best possible purchasing practices.

It is with this in mind that we are happy to share with you our involvement in the awareness-raising activity on the risks of the fake market and the importance of intellectual property protection launched by H-FARM and SHADO to the students of H-FARM College.

“Challenge The Fake. Crafting a culture where authenticity wins” is the title of the initiative in which we are participating in collaboration with AMAZON to provide all the necessary support to students in the realization of a real communication campaign aimed at young Gen Z consumers. We would like to stimulate students to develop an effective, consumer-friendly communication raising awareness among consumers, especially younger ones on the importance of brand protection.

For this reason, we were hosted by H-FARM Campus on February 20^th and had the opportunity to talk to the students, presenting them the challenge and giving them some key points on how best to achieve the goal.

We look forward to seeing all the projects the students submit to us and invite you to catch up with the photos of the day by clicking on the link and stay tuned for further updates.

Author: INDICAM