Intellectual Property and Innovation. Strategies to protect and enhance SME business
di: Claudio Bergonzi, Director Global IP enforcement | Alibaba International Digital Commerce Group Alibaba and SMEs have a long history together. Alibaba started as an SME, in a flat in Hangzhou where Jack Ma and 17 other visionaries founded the company that today employs over 200,000 people. However, for a multinational operating in almost 200 countries, […]
Proprietà intellettuale e innovazione. Strategie per proteggere e potenziare il business delle PMI
di: Claudio Bergonzi, Director Global IP enforcement | Alibaba International Digital Commerce Group Alibaba e le PMI hanno una lunga storia insieme. Alibaba e’ nata come una PMI, in un appartamento di Hangzhou dove Jack Ma e altri 17 visionari fondarono l’azienda che oggi conta oltre 200.000 dipendenti. Tuttavia, per una multinazionale che opera in […]
Genzagasintfakes: Empowering Gen Z Against Counterfeiting
by: Domizio Beconcini Introduction: A Call to Action Hi, I’m Domizio Beconcini, the founder of Genzagasintfakes! When I first envisioned this organization, I didn’t just see a platform for raising awareness about counterfeiting—I saw a movement, a global revolution driven by the passion and power of Generation Z. A movement to fight back against counterfeit […]