08.45 Registration

09.45 Welcoming Remarks

Andrea Prencipe – Rector, Luiss University & Michael Evans – President, Alibaba Group

10.15 Keynote: Supporting Italian Business

Alessia Morani, Undersecretary of State, Ministry of Economic Development

“Making it easy to do business anywhere”

10.30 Alibaba’s Economy

Rodrigo Cipriani Foresio – General Manager, Alibaba Group & Alipay, South Europe

10.40 Tmall – Gateway to China

Christina Fontana – Head of Fashion and Luxury, Tmall Europe

10.50 Alibaba.com – B2B Export Worldwide

Lisa Gao – EMEA Marketing & Business Development, Alibaba.com

11.00 Alipay

Piero Candela – Senior Business Development Manager, Alipay South Europe

11.10 Panel Session: Exploring Case Histories

Moderator: Manfredi Minutelli – Country Key Accounts, Alibaba Group South Europe. Panelists: Marvis, Olearia Clemente, Crimark

11.30 Made in Italy – ‘Sources’

Michele Costabile – Professor of Marketing and Entrepreneurship, Luiss University

11.40 Panel Session: “Make It Even Closer”

Moderator: Manfredi Minutelli, – Panelists: Poste Italiane, Sace Simest, Aeroporti Di Roma

12.00 Awards Ceremony

12.15 Networking Lunch

“Protecting and Enforcing Intellectual Property Rights”

13.30 Keynote: TBA

13.40 Collaboration in IPR Protection

Stefano Vaccari – Head of the Anti-fraud, Italian Ministry of Agriculture

13.55 Fashion Industry’s Perspective

Serena Moretti – General Counsel, Confidustria Moda

14.10 Brand Protection in the Digital World

Claudio Bergonzi – Director General, Indicam

14.25 Alibaba’s IPR Protection Program

Matthew Bassiur – Vice President, Head of Global IP Enforcement, Alibaba Group

15.00 Refreshment Break

15.20 Partnerships for Success

Bob Barchiesi – President, International Anti-Counterfeiting Coalition (IACC)

15.30 Holding Counterfeiters Criminally Accountable

Major Gianluca Donno – Guardia Di Finanza

15.45 IPR Protection – New & Emerging Digital markets

Professor Gustavo Olivieri – Luiss University

16.00 Panel Session: Q & A

Moderator: Dan Dougherty – Senior Director, Global IP Enforcement, Alibaba Group

Panelists from IACC, Indicam, Confidustria Moda, Guardia di Finanza.

16.25 Closing Remarks

16.30 – 17.00 Supplemental Session, Alibaba’s IP Protection platform and the Market Safe Expansion Program

Stephanie Yu – Manager, Global IP Enforcement, Alibaba & Lara Miller – Vice President, IACC

16.30 – 19.00 Networking / Cocktail Reception